Easy methods to Create a Powerful Instagram Social Media Marketing Strategy
The single most powerful marketing tools marketers have at this time is social media. From Facebook posts to tweets on Twitter, sharing your products or services with social media platforms is a great way to increase make awareness, engagement, sales and leads.
Yet , many people are left scratching their heads in the case of marketing with Instagram.
Many of us use Instagram as a personal account to post photos individuals family, friends, vacations and food instant but how can it tie into online business? And should it?
With the speed of which Instagram is growing, don’t underestimate its value to reinforce your brand and marketing efforts.
There is grown into an incredibly valuable marketing platform and even though the 18-29 year old’s are still commonplace users, the higher age groups are catching on and also catching up fast.
Some 2018 Instagram stats from Sprout Social are stating to:
- • 7 out of 10 hashtags for Instagram are branded
- • 80% for users follow a business on Instagram
- • 65% of top-performing Instagram posts option products
If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these basic pointers to help you get started:
1 . Use Hashtags Wisely
You don’t need to cram every hashtag you can think of|you can imagine} in one post, but you do need at least just a few.
A hashtag is the # sign and then descriptive words about your image as in the example, I used #marketing and #ctaconf, which was the conference I was attending at the moment.
When a user clicks/taps on a hashtag as well as types a hashtag into the search box, it all brings up all images that use that hashtag. The user can even subscribe to continue to follow the fact that hashtag.
The hope is the user enables your photo, head to your profile along with best-case scenario, follow you and get operating with more of your posts!
However , when hashtags are extremely popular, the competition to show up in the end result is fierce. Similar to SEO keywords, the more popular a term is, the harder it happens to be to stay at the top of the search results. Thus, very own example of using #marketing really was futile should i wanted to get any traction from that write-up.
You want to make your hashtags relevant to your business and location, but also engaging enough that a user would probably type them into Instagram’s search box.
One example is:
• Say you have a pizza joint on Vancouver. You post a pic to your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
• Or you’re a Toronto wedding planner. You post an image associated with a bride and groom’s first dance considering the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays in addition to special events are an excellent time to promote your internet business and gain Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use in your product or a product shout-out on Nationalized Dog Day, they are all ideal opportunities to exhibit your business brand in a non-salesy way.
charge cards Thank Your Audience for Showing Up
You just post a bunch of photos and hashtags and wait for the likes to roll in.
To gain Instagram followers, engage with your audience and mature sales or leads, you need to put in the precious time.
See an example here from video experienced Michele Moreno where she responds into each of the comments left on her video submit.
So if someone leaves a comment or simply question on one of your posts, take the time to post and thank them/answer their question.
Take note of their profile, and if you like what you see, observe them.
Businesses often follow commenters first of all, in the hopes that they might return the some good.
You can also look for people who might be interested in your company product, then comment on their photos and/or follow them, but don’t spam them with an ask to follow you right away.
2. Interact with the Right Influencers
Influencers are Instagram users who can influence your target audience because of their attraction and/or social media following.
Danielle Bernstein is an efficient example of an influencer who worked with a style. You may not recognize her name, but the 1 ) 8 million followers of her Instagram account WeWoreWhat do.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and her personal trainer.
That may be an extreme model, and unless you have deep pockets probably you won’t be able to attract an influencer through almost two million followers.
But do despair. From mommy bloggers to localized foodies, you can always find someone who your target audience ensues, likes or admires. Maybe they’d get willing to review your product or take a snapshot using it – use your imagination!